Britain’s competition watchdog announced Wednesday that it has established new operational requirements for Google’s search platform, including provisions that allow content creators to prevent their material from being used to train artificial intelligence systems operated by the technology company.
The Competition and Markets Authority has raised concerns regarding Google’s control over search platform services.
The technology company handles over 90% of search queries in the UK, prompting the regulatory body to examine the situation to maintain effective market competition.
On Wednesday, the CMA announced that the new requirements established for Google through the digital markets competition framework provide “publishers more control and stronger bargaining power over the use of their content,” while ensuring fair agreements.
The technology company did not provide an immediate response to requests for comment after regular business hours.
The regulatory authority stated that the company must now ensure that material from content creators, including news organizations, receives proper credit in AI-generated search results through clear linking.
Google’s search platform operations have come under regulatory examination worldwide, including in the United States and European Union, with the company stating in March that it was creating new search management features to address British competition issues.
“Google has recently announced changes to its search business and the requirements we’ve introduced today are designed to respond to what Google is doing now and in the future,” CMA Chief Executive Sarah Cardell said in a statement.
