DES MOINES, IA, June 3, 2026 — Officials from the National Pork Producers Council outlined their approach to securing favorable policies, regulatory changes, and improved market opportunities for farmers during a live discussion at this year’s World Pork Expo.
The panel explored how policy advocacy operates from the nation’s capital to state government offices, examining regulatory and legislative challenges facing pig farming operations across federal and state jurisdictions.
“The landscape is shifting, and our sector faces unprecedented challenges. A powerful and credible voice is essential to break through the clutter and help policymakers and regulators grasp how their choices affect our operations,” stated Rob Brenneman, NPPC president and Iowa pork producer. “NPPC advocates for what farmers need at home by fighting false information, ensuring legislative and regulatory choices are based on science, and providing clear, accurate details about agriculture.”
Joining Brenneman were Bryan Humphreys, NPPC chief executive officer; Maria C. Zieba, vice president of government affairs; and Pat McGonegle, Iowa Pork Producers Association CEO, who discussed effective advocacy approaches across all government levels.
Zieba provided an inside perspective on advocacy work, highlighting how NPPC has successfully gained access to important discussions to amplify farmer concerns.
“Early involvement is crucial for our success. We participate—often—long before bills and regulations are officially introduced, making sure producer viewpoints are included from the start—and continuously,” Zieba explained.
Zieba highlighted the One Big Beautiful Bill as a demonstration of how NPPC leverages its influence to stay ahead of changing issues.
“Congress implemented significant reductions in the reconciliation bill, but regarding animal health, they maintained the essential funding NPPC sought,” she noted. “This funding represents an investment in animal welfare and rural America’s well-being, and Congress recognized its importance.”
The discussion also covered the 2026 Farm Bill, California Proposition 12, Dietary Guidelines for Americans, United States-Mexico-Canada Agreement, animal health preparedness, and additional topics.
World Pork Expo serves as the pork sector’s premier annual gathering, drawing over 10,000 U.S. farmers, international attendees, and industry experts, creating an optimal setting for addressing critical policy issues and opportunities.
