Norway’s long-anticipated comeback to the World Cup is being driven by more than just goals on the pitch — a viral Viking-inspired ‘rowing’ chant is taking the world by storm.
The spirited cheer, which sees fans mimicking a rowing motion in unison, has been turning heads far beyond the soccer stadium. Observers have spotted the chant breaking out in Boston transit stations, in the middle of Times Square, and even within the halls of Norway’s own parliament.
The chant has quickly become a cultural phenomenon tied to Norway’s World Cup campaign, capturing the imagination of fans both at home and abroad as the nation celebrates its return to the world’s biggest soccer stage.
