Facebook’s parent company Meta Platforms is moving forward with plans to launch its debut smartwatch later this year, according to a Wednesday report from the Information that cited two sources with knowledge of the project.
The social media giant has brought back its previously shelved “Malibu 2” smartwatch initiative, sources told the publication. The upcoming wearable device is expected to include health monitoring capabilities along with an integrated Meta AI assistant.
According to the Information, Meta had previously pursued smartwatch development approximately five years ago, with some concepts including models equipped with three cameras. However, the company abandoned those plans in 2022 as part of broader cost-cutting measures within its Reality Labs division.
When contacted for comment, Meta chose not to respond to the report.
This development represents a significant resurgence in the wearable technology market, fueled by advances in artificial intelligence as manufacturers introduce AI-powered devices focused particularly on health and fitness applications.
Smart glasses with AI capabilities have emerged as a standout success, with Meta’s technology integrated into eyewear produced by Ray-Ban’s parent company EssilorLuxottica. Shipments of these products reached nearly 6 million units in the previous year, based on Smart Analytics Global data.
The report indicates Meta currently has approximately four augmented reality and mixed-reality glasses projects under development. The company is reportedly reviewing launch schedules to address worries that releasing multiple products too quickly might create consumer confusion. According to the report, Reality Labs staff learned in December that the company had pushed back its Phoenix mixed-reality glasses until 2027.
In January, Meta announced it would temporarily halt the international rollout of its Ray-Ban Display glasses, citing limited supply and high demand within the United States.
