Meta announced Friday that it is shutting down a newly launched artificial intelligence feature that gave users the ability to generate images drawn from public Instagram accounts — and the rollout lasted only a matter of days.
The company released a statement explaining its original intentions: “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way.”
However, the response from users was far from positive. Meta acknowledged the criticism directly, saying, “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
The quick reversal highlights the growing scrutiny tech companies face when rolling out AI-powered tools that involve user-generated content and personal images.
