Fast-food giant McDonald’s announced Thursday it’s expanding its budget-friendly offerings with new menu items priced at three dollars or less, along with a four-dollar breakfast deal, as the restaurant industry works to appeal to cost-conscious consumers struggling with economic pressures.
The Chicago-based company plans to feature no fewer than 10 items available all day at the three-dollar price point or below. Additionally, McDonald’s will highlight selected budget items at even deeper discounts for a short period, including the Sausage McMuffin for $1.50 and the McDouble for $2.50.
Along with the new four-dollar breakfast option, the restaurant chain has rolled out lunch and dinner packages ranging from five to six dollars.
In February, CEO Chris Kempczinski noted there was mounting proof that the company’s affordable pricing approach was proving successful, citing increased visits from customers with lower incomes.
Last year, the corporation began providing financial support to franchise owners for their “extra value” meal offerings as ingredient costs, particularly beef, stayed elevated. However, Kempczinski previously stated the company wouldn’t maintain subsidized pricing indefinitely.
McDonald’s initially introduced its five-dollar meal option in June 2024 as a temporary promotion but later decided to continue the offer. The chain also provided a 15% reduction on combination meals and rolled out five and eight-dollar promotions during the previous year.
The Wall Street Journal initially broke news of these menu additions last month.
Competing chains like Burger King are similarly ramping up their efforts by expanding affordable menu selections.
