FIFA and Global Citizen, an organization dedicated to fighting extreme poverty, have announced that Canadian pop sensation Justin Bieber will join the World Cup final halftime show as a co-headliner. Bieber will share the stage with music legends Madonna, Shakira, and K-pop group BTS when the event takes place on July 19 at the New York New Jersey Stadium.
Nigerian Afrobeats star Burna Boy will also perform during the 11-minute broadcast. His collaboration with Shakira on the track “Dai Dai” has been making waves on music charts around the globe.
The entire halftime production will be shaped by Chris Martin of the rock band Coldplay, who is serving as curator for the show.
Adding a family-friendly element to the spectacle, beloved characters from both Sesame Street and The Muppets are expected to make appearances during the performance.
The halftime show is tied to a broader humanitarian effort. The initiative aims to raise $100 million to improve access to quality education and soccer opportunities for children around the world. So far, the campaign has surpassed the halfway mark, having already collected more than $50 million. One dollar from every World Cup match ticket sold is being directed toward the cause.
