Duke University has entered into a historic agreement with Amazon that will see three Blue Devils men’s basketball games broadcast on Prime Video during the upcoming season.
This groundbreaking collaboration represents Amazon’s inaugural venture into live college sports broadcasting. The streaming service will feature Duke’s matchup with UConn on November 25 in Las Vegas, their contest against defending national champion Michigan at Madison Square Garden in New York City on December 21, and their game versus Gonzaga on February 20 in Detroit.
“In addition to our outstanding partnership with ESPN, we are excited to work with Prime Video on this groundbreaking initiative,” Duke athletic director Nina King said. “As Prime Video’s first college sports partner, this collaboration not only expands the global reach of Duke Men’s Basketball, but also creates meaningful opportunities for our student-athletes in a way that reflects innovation and excellence.”
The agreement revealed on Thursday encompasses more than just game broadcasts, including Name, Image and Likeness opportunities for Duke student-athletes and an expanded retail partnership that will be detailed in future announcements.
Prime Video has established itself in sports broadcasting since 2017 with NFL coverage, including “Thursday Night Football.” The platform recently launched an 11-year media agreement with the NBA this season.
Duke stands among college basketball’s most successful programs in NCAA Division I history, reaching 18 Final Four appearances and claiming five national titles. The Blue Devils completed this past season with a 35-3 record before falling to UConn in the Elite Eight round.
