The artificial intelligence company that created ChatGPT has shared bold financial forecasts with investors, anticipating $2.5 billion in advertising income for 2024 and a dramatic climb to $100 billion by 2030, according to a Thursday report from Axios citing sources familiar with investor presentations.
According to the financial projections presented to investors, OpenAI anticipates advertising income will climb dramatically over the coming years: $11 billion in 2027, $25 billion in 2028, and $53 billion by 2029. These ambitious targets assume the company’s artificial intelligence products will attract 2.75 billion weekly users by the decade’s end.
When contacted about the Axios findings, OpenAI representatives had not provided a response at the time of this report.
The AI company announced in January its plans to introduce advertisements within ChatGPT for select American users as part of an effort to increase overall income and support the expensive development costs of artificial intelligence technology. These promotional messages were initially tested among users of ChatGPT’s no-cost version and the more affordable Go subscription plan.
Just last month, an OpenAI representative revealed that the ChatGPT advertising trial program in America had achieved $100 million in yearly revenue projections within just six weeks of beginning. During that same period, the company had grown its advertiser base to more than 600 businesses.
OpenAI’s advertising push represents an attempt to compete in a market currently controlled by tech giants Alphabet’s Google and Facebook’s parent company Meta. To put this in perspective, Google’s advertising division brought in $294.69 billion during 2025, while Meta’s advertising revenue reached $196.18 billion for the same year.
While some industry experts have expressed concerns that incorporating advertisements into ChatGPT might frustrate users and damage confidence in the platform, OpenAI maintains that consumer trust measurements remain unaffected and that users rarely dismiss the promotional content.
