A top dairy industry official says new studies indicate young people are developing stronger confidence in dairy products compared to older Americans, creating promising signs for the sector’s long-term prospects.
Alan Bjerga, who serves as Executive Vice President for NMPF, highlighted findings that demonstrate teenagers now express greater trust in dairy than baby boomers do. Speaking during a television interview with RFD-TV, Bjerga emphasized the positive implications of this generational shift.
“This is the sort of momentum that builds upon itself,” Bjerga said when discussing the research results.
The executive’s comments point to what industry leaders view as encouraging data about changing attitudes toward dairy consumption among America’s youth.
