{"id":82264,"date":"2026-06-16T07:16:19","date_gmt":"2026-06-16T11:16:19","guid":{"rendered":"https:\/\/tvdelmarva.com\/wp\/verizon-rolls-out-simpler-plans-loyalty-rewards-and-drops-key-fees\/"},"modified":"2026-06-16T07:16:19","modified_gmt":"2026-06-16T11:16:19","slug":"verizon-rolls-out-simpler-plans-loyalty-rewards-and-drops-key-fees","status":"publish","type":"post","link":"https:\/\/tvdelmarva.com\/wp\/verizon-rolls-out-simpler-plans-loyalty-rewards-and-drops-key-fees\/","title":{"rendered":"Verizon Rolls Out Simpler Plans, Loyalty Rewards, and Drops Key Fees"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n

Verizon is making a push to win over wireless customers with streamlined plans, a new rewards program, and the elimination of activation and upgrade fees, the company announced Tuesday.<\/p>

The telecom giant is locked in fierce competition with AT&T and T-Mobile in a saturated U.S. market, where carriers have been offering device subsidies, plan discounts, and ramping up spending on network infrastructure.<\/p>

Beginning in July, Verizon’s new loyalty program will give postpaid customers 3% back on their monthly bills. Those rewards can be applied toward the purchase of a new phone or used at consumer brands including Sephora, Hilton, Marriott, and Starbucks.<\/p>

Alfonso Villanueva, interim CEO of Verizon Consumer Group and the company’s chief transformation officer, spoke with Reuters about the strategy, saying it’s designed to give customers more flexibility and simplicity.<\/p>

“How do we create a value proposition that makes sense for every cohort?” Villanueva said, adding, “We are convinced that our retention will be even higher.”<\/p>

All postpaid customers on phone and connected device plans will be eligible to opt into the loyalty program and avoid those fees. Additional perks include free Starbucks coffee, a Dunkin’ Donuts treat, or FIFA World Cup 2026 merchandise.<\/p>

Among the new offerings is a “Simplicity” plan that eliminates network tiers, and another option that bundles Mobility and Home services onto a single bill with taxes and fees already included.<\/p>

Under new CEO Dan Schulman, Verizon raised its annual profit forecast back in April. The company declined to disclose the cost of Tuesday’s announced changes but said they are expected to add to revenue. Verizon also confirmed the new program would not alter its 2026 financial guidance.<\/p>

Similar to AT&T, Verizon has been leaning on discounted bundles that pair high-speed broadband with wireless service \u2014 a strategy intended to keep customers from switching carriers.<\/p>

T-Mobile has found success with its own loyalty perks and aggressive marketing, offering plans that bundle Netflix, Apple TV, and Hulu along with five-year price guarantees.<\/p>

Last month, Verizon cut several hundred positions, following an announcement in November that it would eliminate more than 13,000 jobs.<\/p>","protected":false},"excerpt":{"rendered":"

Verizon is launching a new loyalty program, simplified plan options, and eliminating activation and upgrade fees as it battles competitors in a crowded wireless market. Starting in July, postpaid customers can earn 3% back on their bills, redeemable toward new devices or at popular retailers. The changes come as the company faces stiff competition from AT&T and T-Mobile.<\/p>\n","protected":false},"author":4,"featured_media":82263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[834],"tags":[],"class_list":["post-82264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/06\/news-1781608578370.png?fit=1920%2C1080&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbtNqq-loQ","jetpack-related-posts":[{"id":57963,"url":"https:\/\/tvdelmarva.com\/wp\/verizon-boosts-profit-outlook-after-unexpected-customer-growth\/","url_meta":{"origin":82264,"position":0},"title":"Verizon Boosts Profit Outlook After Unexpected Customer Growth","author":"Admin","date":"April 27, 2026","format":false,"excerpt":"Telecommunications giant Verizon increased its annual earnings projection following an unexpected gain of 55,000 wireless customers in the first quarter. The company's new promotional strategies and bundle deals helped attract subscribers from competitors like AT&T and T-Mobile.","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/tvdelmarva.com\/wp\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/04\/news-1777289154289.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/04\/news-1777289154289.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/04\/news-1777289154289.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/04\/news-1777289154289.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/04\/news-1777289154289.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":30323,"url":"https:\/\/tvdelmarva.com\/wp\/t-mobile-fires-back-at-verizon-with-lawsuit-over-misleading-ads\/","url_meta":{"origin":82264,"position":1},"title":"T-Mobile Fires Back at Verizon with Lawsuit Over Misleading Ads","author":"Admin","date":"March 2, 2026","format":false,"excerpt":"T-Mobile has filed a countersuit against Verizon, claiming the wireless giant uses deceptive advertising tactics to lure customers away from competitors. The legal battle stems from competing claims about savings and service quality between the nation's two largest cell phone carriers.","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/tvdelmarva.com\/wp\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/03\/news-1772468276942.jpg?fit=450%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":44701,"url":"https:\/\/tvdelmarva.com\/wp\/federal-judge-halts-t-mobiles-1000-savings-ad-campaign-after-verizon-lawsuit\/","url_meta":{"origin":82264,"position":2},"title":"Federal Judge Halts T-Mobile’s ‘$1,000 Savings’ Ad Campaign After Verizon Lawsuit","author":"Admin","date":"March 30, 2026","format":false,"excerpt":"A Manhattan federal judge has temporarily stopped T-Mobile from running advertisements that claimed customers could save more than $1,000 annually by switching carriers. The ruling came after Verizon sued, arguing the ads were misleading and caused harm to their business.","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/tvdelmarva.com\/wp\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/03\/news-1774902139324.jpg?fit=450%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20391,"url":"https:\/\/tvdelmarva.com\/wp\/major-verizon-service-disruption-affects-millions-nationwide\/","url_meta":{"origin":82264,"position":3},"title":"Major Verizon Service Disruption Affects Millions Nationwide","author":"Admin","date":"January 14, 2026","format":false,"excerpt":"Verizon customers across the country experienced widespread cellular and data service failures Wednesday afternoon. Emergency officials in Washington D.C. and New York City issued alerts advising residents to use alternative communication methods during emergencies.","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/tvdelmarva.com\/wp\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/01\/verizon-service-down.jpg?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/01\/verizon-service-down.jpg?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/01\/verizon-service-down.jpg?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/01\/verizon-service-down.jpg?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":35993,"url":"https:\/\/tvdelmarva.com\/wp\/airlines-shift-loyalty-focus-to-credit-cards-over-flying-for-revenue-boost\/","url_meta":{"origin":82264,"position":4},"title":"Airlines Shift Loyalty Focus to Credit Cards Over Flying for Revenue Boost","author":"Admin","date":"March 13, 2026","format":false,"excerpt":"Major U.S. airlines are restructuring their frequent flyer programs to prioritize credit card spending over actual flights as a key revenue source. Banks now pay airlines billions annually for miles and loyalty partnerships, sometimes matching their operating income. The changes mean travelers without airline credit cards will earn fewer rewards,\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/tvdelmarva.com\/wp\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/03\/news-1773399060886.jpg?fit=450%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":70929,"url":"https:\/\/tvdelmarva.com\/wp\/travel-rewards-cards-worth-less-this-summer-due-to-rising-fuel-costs\/","url_meta":{"origin":82264,"position":5},"title":"Travel Rewards Cards Worth Less This Summer Due to Rising Fuel Costs","author":"Admin","date":"May 23, 2026","format":false,"excerpt":"Credit card holders who collect airline miles and travel points will find their rewards don't stretch as far this summer due to rising jet fuel costs from the Iran conflict. Airfares jumped 21% in April compared to last year, while airlines are also increasing baggage fees to offset fuel expenses.","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/tvdelmarva.com\/wp\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/05\/news-1779511072955.jpg?fit=1000%2C666&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/05\/news-1779511072955.jpg?fit=1000%2C666&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/05\/news-1779511072955.jpg?fit=1000%2C666&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/tvdelmarva.com\/wp\/wp-content\/uploads\/2026\/05\/news-1779511072955.jpg?fit=1000%2C666&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/posts\/82264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/comments?post=82264"}],"version-history":[{"count":0,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/posts\/82264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/media\/82263"}],"wp:attachment":[{"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/media?parent=82264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/categories?post=82264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvdelmarva.com\/wp\/wp-json\/wp\/v2\/tags?post=82264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}