WASHINGTON — The Federal Trade Commission has officially designated July 2025 as “Made in the USA” Month, emphasizing the importance of truthful advertising and consumer confidence in American-made products. FTC Chairman Andrew N. Ferguson highlighted the agency’s role in enforcing laws that prevent companies from making false or misleading claims about products being made in the United States. He stressed that protecting consumers from deceptive advertising supports American workers, manufacturers, and local communities.
According to a recent poll cited by the FTC, 61% of Americans consider whether a product is made domestically when making purchasing decisions. Many believe that American-made goods offer superior quality and environmental benefits compared to foreign alternatives.
Ferguson acknowledged that despite this demand, numerous products advertised as “Made in the USA” do not meet the necessary standards. To assist companies, the FTC has developed an accessible online guide to help businesses accurately represent their products.
The chairman framed “Made in the USA” as more than just a marketing phrase, describing it as a symbol of ingenuity, craftsmanship, and the hardworking spirit that underpins American independence and economic vitality. Additional guidance on compliance with the Made in USA Rule is available through the FTC’s website.
