GREENWOOD, Del. — Delaware Electric Cooperative (DEC) has been recognized as the most appealing brand among residential electric cooperatives in the United States, according to the J.D. Power 2025 U.S. Utility Brand Appeal Index Study. The Greenwood-based, member-owned utility also earned the highest brand appeal score of any utility surveyed. DEC has a long-standing reputation for providing reliable service and transparent communications to its members, a commitment the J.D. Power study highlights. The study surveyed more than 155,000 consumers nationwide and assessed utilities based on company reputation, marketing execution, and consumer trust.
Rob Book, DEC President and CEO, credited the cooperative’s employees for the recognition. “This achievement is a testament to the dedication of our employee team, who work 24 hours a day to keep the lights on for central and southern Delaware,” Book said. DEC employs 180 people who deliver affordable energy and responsive service to members.
The cooperative currently offers the lowest electric rates in Delaware, has maintained several consecutive years of record reliability, and returned $10 million to members in billing credits over the past year. Book said the cooperative’s not-for-profit model allows it to focus on people rather than profits while making strategic investments in the electric system to reduce outages.
DEC officials said the recognition will not change their ongoing initiatives, including upgrading substations, power lines, and equipment to meet rising energy demand in southern Delaware. The cooperative also plans to continue its “Beat the Peak” programs aimed at stabilizing electricity rates for members. Delaware Electric Cooperative powers more than 300,000 people across Kent and Sussex Counties. For more information on the J.D. Power 2025 U.S. Utility Brand Appeal Index, visit jdpower.com.
